Of course not.
But that’s exactly what Rick did.
Rick ran a roofing business doing $2M in revenue and $450K profit. After 15 years, he was ready to sell.
He got a $1.5M offer.
He turned it down.
Why? Because someone once told him a business is worth 1× revenue. No valuation. No expert advice. Just a gut feeling.
The buyer moved on.
A year later, Rick was burned out. Sales dropped to $1.7M.
The next offer? Still $1.5M—but now with an earnout to hedge the decline.
By chasing a made-up number, Rick lost time, leverage, and potentially $500K+.
Bottom Line: What you think your business is worth doesn’t matter. What the market says does.
If selling is even remotely on your radar—now or within a couple years—let’s talk.
I might be interested in buying directly. And if it’s not the right fit, I can introduce you to a broker or two.
No pressure. Just a quick call to help you make smart moves. Book some time, it could save you $500k
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